Network Advertising Initiative Affirms Support for Self-Regulation of Companies Using "Deep Packet Inspection"
News posting on September 25, 2008 | Related to Media6
The Network Advertising Initiative, a coalition of industry-leading online advertising companies, announces its support today for an opt-in standard for data collected through what is frequently referred to as “deep packet inspection.” Data collected in this fashion and used as part of online behavioral advertising is also often called “ISP-based behavioral advertising,” or “ISP-BT,” for its …
Source: Marketwire via Yahoo! Finance
