Interview with Ian Swanson, Sometrics
News posting on September 23, 2008 | Related to Zynga
As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. To gain some insight into the area, we spoke with Ian Swanson, one of the founders of Sometrics (www.sometrics.com), which develops software to gather information on social media and optimize advertising…. (more)
Source: socalTech.com
