Email marketing to grow by 24% in 2008

News icon News posting on September 08, 2008 | Related to e-Dialog

E-consultancy’s latest Email Marketing Platforms Buyers’ Guide reveals that the UK market for email platforms and services continue to grow, reaching £274m by the end of the year; an increase of 24% on 2007. Economic conditions may be more difficult at the moment, but email marketing budgets look secure, as more firms use email as a retention tool.

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Source: e-Consultancy