Incorporating video in a display ad helps Zappos tell a richer story
News posting on July 17, 2008 | Related to Gotham Direct
Static online display ads convey a simple message. Display ads that incorporate Flash animation are designed to catch people’s eyes and communicate more than just a text-oriented message. Including video within a display ad, however, enables retailers to tell a much more extensive story.
Source: InternetRetailer.com
