Kayak.com Travel Search Adds Display Ads to Targeted Ad Network
News posting on June 12, 2008 | Related to Kayak
Travel search engine Kayak.com has launched a display advertising platform optimized for the travel industry. The new ad platform is based upon technology developed by Sidestep.com, which Kayak.com purchased in December 2007. Like Google AdWords style text ads, the new display ad system helps travel marketers target their ads based on search criteria including destination, origination, […]
Source: Search Engine Journal
