Job posting at
We are currently seeking a dynamic self-starter and leader for an immediately available position as Sr. Manager, Media and Analyst Relations. Reporting directly to the VP of Marketing, this individual will be an integral member of the marketing team, and will be charged with the responsibility of driving the development and execution of a global media and analyst relations strategy and messaging platform, in conjunction with other senior marketing personnel. This includes managing activities associated with executive positioning, product introductions, awards, product reviews, customer success stories, and actions such as business partnering. This Senior Manager works closely with others in the Marketing team and other parts of the organization in order to create a cohesive and consistent communications program. This is a role that requires someone with the ability to develop the strategy as well as do the hands-on implementation of the function.
The ideal candidate must possess a minimum of 7 years of Media and Analyst Relations experience with the ability to effectively communicate objectives, execute to plan, measure results, and work successfully to support other teams in their communications objectives including partner marketing, alliances, sales, product management and client services.
Cultivating a quick understanding of our products along with strong communication skills AND a network of media and analyst contacts in SaaS or Business Process Management will be pivotal to the success of this position. Other attributes include positive attitude, organizational skills, attention to detail, time and stress management and the flexibility/adaptability to be able to move up or down for the job at hand. Recognizing problems before they occur and providing solutions is an important trait candidates should possess.
Candidate Qualifications:
- Excellent communications skills (written and verbal) and interpersonal skills.
- Experience writing strategic and tactical communications objectives, plans and programs.
- Experience working with senior level business executives to provide executive communications support (talking points, messaging, presentations, briefings, etc.).
- Experience managing PR agency and industry analyst relations is required.
- Knowledge of advanced principles, practices, trends, and techniques of web-based communications.
- Experience writing strategic and tactical communications objectives, plans and programs.
- Experience working for a growing and dynamic software company engaged in indirect/channel sales and marketing activities.
- Results driven – willingness to go the extra mile to meet deadlines and achieve results, and a keen attention to detail.
- Ability to be a team player and work successfully with different departments.
- Flexible – Adaptable – Agile.
- Strong project management skills; flexibility to manage and maintain multiple projects.
- Bachelor’s Degree in Communications, Marketing or English with 7+ years experience in media and analyst relations.
- Proficiency in Microsoft Office.
Specifications:
The Senior Manager, Media and Analyst Relations is seen as a legitimate and credible spokesperson for the company. This individual is responsible for developing strategic external communications and ensuring that all messages are disseminated consistently, promptly, and efficiently.
- Directs the development of short-and long-range objectives, strategic plans, and programs that build and support a positive corporate and product reputation
- Contributes to the DocuSign corporate communications plan
- Interfaces with senior management to put together messaging for announcements
- Establishes ongoing relationships with key media and industry analysts that cover DocuSign and increases positive media coverage for the company
- Acts as corporate spokesperson when appropriate
- Develops public corporate communications materials, including press releases, public statements, and presentations
- Provides executive communications support including presentations, briefings, and talking points to assist with communications with media and industry analysts
- Builds awareness of DocuSign’s industry/product leadership among media and industry analysts by developing specific communications programs
- Plans, manages and measures SEO PR (search engine optimization public relations) tactics
- Provides input, counsel, strategy, and other assistance as needed in other areas of marketing and other departments along with other tasks as assigned
- Provides measurement and reporting where appropriate.
This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.
Company Overview:
DocuSign is the leading enterprise class, on-demand (SaaS) electronic signature and contract execution service. Our company goal is the worldwide replacement of the traditional pen/paper signature process for legally binding documents. Virtually 100% of documents are created electronically; traditionally they are then printed to paper and transported round trip for pen signatures, and then scanned back into electronic format for storage. DocuSign replaces paper with a fully electronic, secure contract execution thus rendering the paper/pen process obsolete. The positive impacts are tremendous including huge cost reductions and revenue increases for our clients. The market in North America alone is conservatively estimated at over $5 Billion annually. The company has exited the start-up stage, and along with our four blue chip venture investors, has entered the explosive growth stage. This is the opportunity of a lifetime to be part of a fast rising star.
Similar Jobs