Job posting at
We are currently seeking a dynamic self-starter and leader for an immediately available position as Director, Product Marketing. Reporting directly to the VP of Marketing, this individual will be an integral member of the marketing team, and will be charged with the responsibility for the planning and execution of DocuSign’s product marketing strategy and drive analysis, product positioning, and sales force readiness. This position will require domain expertise in both the SaaS and the enterprise software markets and the ability to integrate the needs from both of these markets together. This is a role that requires someone with the ability to develop the strategy as well as do the hands-on implementation of the function.
The ideal candidate must possess a minimum of 7 years of product marketing experience with the ability to effectively communicate objectives, execute to plan, measure results, and work successfully to support other teams in their product marketing objectives including partner marketing, alliances, sales, product management and client services.
Cultivating a quick understanding of our products along with strong communication skills will be pivotal to the success of this position. Other attributes include positive attitude, organizational skills, attention to detail, time and stress management and the flexibility/adaptability to be able to move up or down for the job at hand. Recognizing problems before they occur and providing solutions is an important trait candidates should possess.
Candidate Qualifications:
- Experience creating, managing and executing a product marketing strategy for both B-to-B and B-to-C markets. We have very big enterprise prospects and we also have small/medium businesses that have a ‘Buy’ button on the website.
- Knowledge of advanced principles, practices, trends, and techniques for successful product marketing in SaaS environment.
- Prior experience launching and growing products on a global scale.
- Ability to create compelling value propositions and communicate to prospects/customers.
- Experience working for a growing and dynamic software company engaged in indirect/channel sales and marketing activities.
- Strong project management skills; flexibility to manage and maintain multiple projects.
- Prior experience implementing and managing an International
- Results driven – it’s all about productivity!
- Willingness to go the extra mile to meet deadlines and achieve results, and a keen attention to detail.
- Ability to be a team player and work successfully with different departments.
- Flexible – Adaptable – Agile.
- Excellent written, verbal, and interpersonal communication skills.
- Proficiency in Salesforce.com, Microsoft Office.
Specifications:
Scope of professional responsibilities include, but are not limited to:
- Go-to-Market Strategy: Help drive overall go-to-market strategy, planning and execution in support of awareness, market-share and revenue growth objectives.
- Product Messaging/Positioning: Develop and implement high impact and differentiated product positioning and messaging.
- Business Cases: Create business cases and strategies for new products, markets, countries. Gather and analyze data, prioritize market trends and direction, for our go-to-market channels (partners and direct).
- Product Launches: Drive product launch planning. Coordinate all launch activities and provide guidance to the cross-functional product launch team.
- Sales Tools: Coordinate the development of high-impact sales tools such as white papers, presentations, product demos, etc.
- Training: Develop key sales and channel training materials covering industry trends, product value proposition, and competitive position.
- Competitive Analysis: Closely monitor marketplace for competitive moves. Work with Retail Management to develop internal and external competitive analysis and selling-against guides.
- Collateral/Packaging: Assist with the design, development and testing of product packaging and collateral designed to support the direct and partner channels
- Provide measurement and reporting where appropriate.
This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.
Company Overview:
DocuSign is the leading enterprise class, on-demand (SaaS) electronic signature and contract execution service. Our company goal is the worldwide replacement of the traditional pen/paper signature process for legally binding documents. Virtually 100% of documents are created electronically; traditionally they are then printed to paper and transported round trip for pen signatures, and then scanned back into electronic format for storage. DocuSign replaces paper with a fully electronic, secure contract execution thus rendering the paper/pen process obsolete. The positive impacts are tremendous including huge cost reductions and revenue increases for our clients. The market in North America alone is conservatively estimated at over $5 Billion annually. The company has exited the start-up stage, and along with our four blue chip venture investors, has entered the explosive growth stage. This is the opportunity of a lifetime to be part of a fast rising star.
Similar Jobs