Job posting at
The Web Analytics Manager is responsible for Etsy’s Web analytics strategy and will work cross-functionally with engineering, product management, and business operations regularly.
You will be responsible for tracking key business metrics for online user behavior, email campaigns, sponsor campaign and feature performance. The ideal candidate will be someone who loves to use numbers to identify trends to make actionable recommendations. They will also help drive traditional online market research efforts.
Successful candidates will offer a strategic perspective, sound business judgment, deep analytical capabilities, and a collaborative working style. They will possess strong intellectual curiosity, and a passion for achieving practical business impact.
SUPERVISION RECEIVED:
You will work closely with the Marketing team and the CEO.
SUPERVISION EXERCISED:
None.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Develop a deep understanding of our community and their behavior.
- Collect, assess and distribute website analytics throughout the company in order to create an analytical culture.
- Identify and measure key performance metrics for user behavior and marketing effectiveness (user growth, engagement, abandonment, campaign ROI, segmentation).
- Become a resource for all teams within the company- the first stop when considering a new idea.
- Manage day-today relationships with the Web analytics and online research vendors.
- Continue to seek out possible vendors whose products will further add value to the department.
- Develop, maintain and update analytical models to measure the success of marketing initiatives using web-based analytics tools.
- Develop and drive traditional market research and work with research vendors to present core metrics.
- Create effective presentations for a wide variety of audiences.
- Monitor the quality and integrity of the data in the system and reports being produced.
- Some travel may be necessary.
MINIMUM QUALIFICATIONS:
Required:
- 5+ years Web Analysis experience including: measures, terminology, benchmarks
- Familiarity with metrics for online consumer businesses (user acquisition, clickstream analysis, marketing efficiency, consumer lifecycle, etc.)
- Previous experience with Web analytics packages is mandatory (e.g., HBX, Omniture, Google Analytics, etc.)
- Experience with online research tools, such as comScore Media Metrix, Nielsen NetRatings, eMarketer, Jupiter, Forrester, etc
- Understanding of traditional market research techniques, statistical reporting and panel methodologies
- Strong skills in problem definition, rigorous analysis, and recommendation development
- Deep understanding of online business models and processes and a strong understanding of marketing concepts and strategies
- Self-motivated, deadline-driven, ability to support multiple projects at a time
- Excellent communication skills – both written and oral, comfortable presenting to large groups
- Bachelor’s Degree required
Desirable
Some knowledge of relational databases and SQL
LOCATION: Brooklyn, NY
We launched in 2005 and it’s been great fun since then. Our mission is to enable people all over the world to make a living making things. We have about 1,000,000 members right now, and every day over 15,000 items are sold on the site. If you are customer-focused, data-driven, and enjoy working in a startup environment, we want to hear from you!
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