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Responsible for optimizing online campaigns thru targeting recommendations, back-end analytics analysis, and campaign set up. Provide best practice advice to internal teams on selling, managing and trafficking Direct Response campaigns.
Responsibilities
- Responsible for overseeing all aspects of campaign optimization for Tremor’s direct response campaigns.
- Oversee and represent clients’ needs by analyzing data, preparing recommendations and performing optimizations to increase success rate and renew current business
- Consult and communicate effectively with clients and Tremor Sales to design, scope and sell campaign approaches that best utilize Tremor resources against client objectives
- Develop cross-departmental communication and establish best practices for campaign optimization based on such factors as historical success across industry, site performance and campaign set up
- Develop appropriate internal and external processes and training materials to support optimization efforts
- Work with Analytics team on ad hoc reporting requests for key accounts
- Assist Product Development in assessment of and integration with automated optimization partnerships and third party ad server/analytics systems
Qualifications
- 3 to 5 years of online operations experience with heavy ad server familiarity
- Experience with scheduling and campaign performance reporting
- Intimate knowledge of Microsoft office suite with emphasis on Excel
- High attention to detail and multi-tasking ability
- Outstanding written and verbal communication skills
- Ability to work in a team environment
About Tremor Media
Tremor Media is the leading global online video advertising network, with offices in the US, UK and Germany. Tremor provides advertisers with both in-banner and in-stream video advertising opportunities on over 1,000 top-tier publisher sites with more than 105 million unique visitors per month.
Tremor also offers the Acudeo Video Monetization Platform for publishers, a full suite of products and services to monetize streaming video and maximize ROI. Tremor’s full service solutions offer the necessary tools for advertisers and publishers to utilize online video advertising as a powerful interactive medium.
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